Taika Waititi, Hollywood director and New Zealander of the year, fronts the campaign that was launched to crack down the rising level of racism in New Zealand. According to reports, a third of all human rights complaints concern discrimination based on ethnicity (via).
“How we treat other people will define what kind of country we become and what kind of person a New Zealander is."
Susan Devoy, Race Relations Commissioner
“Today some iconic Kiwis are standing shoulder to shoulder with the Human Rights Commission and asking us all to give nothing to racism, to give it no tolerance, to give it no acceptance and to give it no welcome. They make me incredibly proud to be a New Zealander.”